Our Team

We are Thinkers. We are Doers. We are REaction.

Who we are: REaction is composed of a dozen students from Georgetown, American, Northeastern, and University of Pennsylvania. While each of us have passions for different social causes, we are united by our belief in feedback loops and hunger for industry paradigm-crushing solutions. We are industry outsiders, media aficionados, and tellers of the powerful but often-hidden human story.


James Li
Chief Executive Officer
Yeo Zuo Yi
Chief Financial Officer
Nate Barker
Chief Analyst
Luke Iott
Director of Photography
Wei-Yin Lin
Creative Design
Sheena Yoon
Creative Director
Tyler Read
Engagement Manager
Linsey Hyde
Engagement Manager
Michael Hauser
Consultant/Strategist